SEO Process Steps
2. Analysis
3. Strategy Development
4. Strategy Implementation
5. Submissions
6. Results | Reporting Repeat...
Step 6 is really not the final step because the process will start all over again. On the next rounds of the SEO process, we will adjust the strategy according to the results obtained, measure and report.
Keyword Analysis. A keyword analysis will help discover the best terms used to find your products and services. We also measure how competitive those terms are and finally select the strongest terms to achieve higher rankings and visitors to your site.
Competition Analysis. Identifying who your competition is and where they are will allow us to fine tune our strategy for optimal results.
SEM | SEO Process
Stick to the basics and think outside the box
A successful SEM campaing depends on an incredible amount of factors. The website's 'squeleton', the content: your message, your call to action, the ads, the pictures and the videos. How everything is put together, the marketing strategy and how easy it is for your visitor to find your site, click on a link and become a buyer.As we have discussed before, in plain English, the goals of a successful search engine marketing campaing are
- to direct your website in the direction of traffic by placing it in front of your target audience, wherever they are.
- to attract them to your website and present them with a compelling message and a professional looking site.
- to provide them with a useful, usable and desirable experience.
- to convert your visitors into satisfied returning customers. They will recommend your products and your website to others.
- and of course, to increase your visibility and your ROI
We’ve developed these steps and fine-tuned our processes throughout years of experience implementing sem strategies on large and small web sites including specialized industries representing all levels of competitiveness. The following is a brief overview of what our process includes to develop a search engine marketing campaign.
Past solutions range from audio production for flash animations to highly competitive industries like IT solutions providers and marketing strategies for highly targeted niches. It works.
The discovery process involved gathering information about the company and your services and products. We identify and study your current online presence situation. We research online trends and behaviors particular to your industry.
2. Analysis (3)
Website Analysis. A comprehensive analysis of your website Website’s structure, technology, navigation and design are also analyzed to identify obstacles that might affect the way the site gets indexed.
The data obtained on the previous steps will allow us to customize the right strategy for you. The final strategy will determine how the efforts of implementation are to be conducted and the specific timing for it.
4. Strategy Implementation
We will implement our strategy (Organic SEO, Paid Listings, Web Analytic setups, etc) and test those changes before submitting to the search engines. During this step, we will hand you a report showing were your website currently ranks on the major search engines and directories before the submission process begins. This is your Baseline Report.
5. Submissions
During this stage we perform manual submissions to the top search engines and directories that target your audience on National as well as Local listings. We also submit the pages to Industry- specific directories and search engines.
Pay Per Click campaigns are also launched at this time as well as any other additional strategy.
We measure how the submitted pages are ranking among the search engines and directories, which pages have been crawled and indexed and how well the paid strategies are performing.
If a web analytics software was implemented (highly recommended if you want to measure success), a traffic analysis, visitors, behavior and other valuable statistics are also provided.